Following the retirement of managing director Tim Pestell, Saniflo has appointed David Cook to the position, with effect from January 1, 2024.
Cook joined Saniflo as sales director and MD designate in May 2023 and has spent the time shadowing the former MD, meeting customers and gradually taking the helm.
He has joined at a time when the company is expanding its business with the launch of decorative wall panels Kinewall and growth of its commercial range following the acquisition of Zehnder Pumps.
Prior to joining the company, Cook was sales director at Baxi Heating and worked for the company for 26 years.
He started out with Baxi as area contracts manager in the Southeast of England before being promoted to divisional sales manager, key account manager, then brand manager – Main Boilers.
His aims and aspirations in his new role at Saniflo include building on the success of the previous incumbent, with a focus on the commercial pump range and Kinedo showering range.
Commenting on his new role, Cook stated: “I am delighted to join the Saniflo team and make official my new role as managing director.
“Following in the successful footsteps of Tim [Pestell], my aim is to increase Saniflo’s share of the commercial pump market, whilst also focusing on the Kinedo showering range.
“We have a great team here at Saniflo who are enthused to achieve the companies’ ambitions.”