IFA Global Press Conference in Asia
For the first time, IFA took its Global Press Conference out of Europe into Asia
For the first time, IFA took its Global Press Conference out of Europe and into Asia, holding its 2014 event at Belek in Turkey. More than 300 international journalists attended the event which offered market statistics for major and small domestic appliances, as well as an insight into the development of IFA, which is set to grown 6,000sqm with the addition of CityCube Berlin. As part of the conference, BSH explained it would introduce Home Connect app and Wi-Fi enabled appliances.