Appliance brand signs three-year deal to remain Official Partner
Appliance manufacturer Indesit will continue to be an Official Partner of Arsenal, for the next three years, to continue to strengthen brand awareness and helped to promote the company’s values.
From the start of the 2014/15 season, Indesit will be the Presenting Partner of the Junior Gunners, Arsenal’s official young supporters’ club.
Neil Tunstall, group marketing executive director at Indesit, said: “We are extremely pleased about this important renewal with Arsenal Football Club. It signals an important step for Indesit Company, which strongly believes that sponsorship provides a fertile terrain for engagement – simply a way to boost brand visibility.”
Vinai Venkatesham, sales and marketing director at Arsenal commented: “We’re delighted that Indesit will continue its association with Arsenal Football Club for a further three years. We work hard as a club to develop long-term relationships with all of our partners and we are extremely proud to be an important part of Indesit’s long-term strategic plans. This extension will allow us to grow and strengthen our relationship even further and continue to develop new ideas which reach and engage those who have a passion for football.”
The extension of the partnership will be marked by the appearance of the Arsenal Family Festival, powered by Indesit, at Camp Bestival at Lulworth Castle from July 31 to August 3, 2014.
Indesit has announced its end of Q2 results for 2014, with group revenues totalling €624.2million.