IPG launches web design package

Website design, SEO, CMS and Google Maps integration is included in the package

05 Sep, 18

Buying group The IPG now offers online services to its independent plumbing, heating and bathroom specialist members, with a website design package.

Its aim is to help members upgrade their online presence with a mobile-friendly website to help increase sales and in-store footfall at a reduced cost.

IPG buying group celebrates double digit growth


Earlier in the year, The IPG surveyed and held a workshop for its members on digital marketing.

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Following the insights from that, it worked with web developers to create a website design deal.

The package includes:

  • Mobile-friendly website with the ability to customise to reflect a company’s branding
  • Core site structure with ability to add own pages to reflect USPs
  • Search Engine Optimisation (SEO) assistance
  • Website hosting and support
  • Content management system (CMS)
  • Optional promotional banners
  • Google Maps integration

Trading director of The IPG Tony Dark commented: “A premium, easy-to-navigate website can add significant value to a business and after speaking to our members we quickly realised that there was a need to promote this.

“With our offer, we aim to reduce the pressure that comes with website development and management, so our members can focus on what they do best – supplying high-quality product and service to the plumbing, heating and bathroom trade.”

The IPG recently celebrated double digit growth, year-on-year, with its members achieving a combined turnover of £400million.