Marketing activity promotes 30% growth in kitchens and double digit increase for bathrooms
Family-owned business Leekes Retail & Leisure Group has reported a £1.5m improvement in profit in the first half of its financial year, achieving EBITDA of £2.3million.
Its retail division has seen an 8% like-for-like sales growth, with large-scale purchases, such as fitted kitchens, increasing sales by 30%.
In addition, its bathroom, furniture, conservatories, window and doors departments have all achieved double digit sales growth.
Leekes has recently invested in a marketing campaign aimed at promoting its home department store, which has included a TV commercial, radio campaign, inserts in national press, national newspaper and magazine advertising, plus digital activity.
Commenting on the trading success of its home department stores, managing director of Leekes Retail, Emma Leeke, said: “We have continued to make substantial investment in our retail business over the last few years with the opening of our new flagship store in Coventry in 2012, a £1 million modernisation programme at our Cross Hands store as well as the refurbishment of our kitchen and bathroom studios in our Melksham, Bilston and Llantrisant Stores. We are delighted to see that this continuing investment is having a significant effect on both our sales and profitability and positions us perfectly to take advantage of the more active housing market.”