Lux Group launches Brookmans by Smallbone

Available exclusively through Heal's from November 1, 2019

02 Oct, 19

Lux Group Holdings has launched the Brookmans by Smallbone brand which will be available exclusively in Heal’s from November 1, 2019.

Lux Group launches Brookmans by Smallbone brand


Heal’s Tottenham Court Road store in London will feature a 1,500sqft concession with two collections, and two further collections to launch in early 2020.

The K1 collection is a contemporary take on a Georgian painted kitchen featuring fitted and freestanding elements.

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Whereas the K2 collection has a vintage feel with proportions influenced by the 1960s and 1970s in light grained ash and optional paint finishes.

Both collections are complemented by fitted wardrobes, freestanding furniture, vanity units, tables and benches.

Offering a range of “responsibly-designed” cabinetry, freestanding and fitted furniture, the Brookmans by Smallbone brand will be price positioned at £25,000 to £40,000.

Made and assembled at its workshop in Wiltshire, the brand will reflect a “contemporary urban lifestyle” and will be aimed at consumers, plus interior designers, architects and property developers.

Appliances from Miele, Siemens and Rangemaster will be available to complement the Brookmans by Smallbone furniture.

It joins sister brands Smallbone by Devizes, Mark Wilkinson Furniture and the recently acquired McCarron & Co.

Ideation director of Lux Group Holdings Iain O’Mahoney commented: “Brookmans by Smallbone is an exciting addition to our portfolio of luxury kitchens and furniture brands. This collection represents our optimism about the future of British manufacturing

“We are confident that great design combined with up-to-the-minute manufacturing techniques will prove that is is possible to make kitchens and furniture here in the UK economically and environmentally conscious.”

CEO of Heal’s Hamish Mansbridge added: “This new collaboration is the perfect fit for Heal’s, and is in part a response to feedback requesting a kitchen partner, offering customers a unique and compelling service with the UK’s best bespoke kitchen brand.”