May Design Series showcases web with creative concept ‘curated for business’

Interiors exhibition May Design Series has unveiled its website, as well as its creative concept built around the theme ‘curated for business’.

In addition to featuring news about the event, which takes place from May 17-19, 2015 at Excel in London, and including a list of exhibitiors the website also features interviews and selective products.

David Azurdia, creative partner at design agency Magpie which delivered the new creative concept, said: “Key to this year’s creative has been redefining what May Design Series stands for as a show. Founded on the show’s vision to become the UK’s primary interiors trade event, we introduced the central idea of ‘curating for business’ in order to position the event as a real-world, commercial show, unashamedly tailored to a buying audience. Visually, the campaign sits firmly in the glossy world of interiors, whilst referencing the prospect of commercial growth.”

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Brand Director for May Design Series Suzie Ager said “We know our market and what is missing from the UK calendar, and the reason that visitors attend our event is to do business – it was crucial that our website and branding reflected this. It’s also important for us to maintain our commercial focus outside of the three days that our doors are open, which is why we created the Business Insights section.”

The May Design Series website also hosts a dedicated hub for New Design Britain, the initiative which seeks to bring emerging graduate designers to the forefront of the commercial design industry.

Go further and read our review of May Design Series 2013.