Dulux announces Colour of the Year

Dulux has announced its Colour of the Year for 2024, Sweet Embrace, described as a “delicate, optimistic and modern tone”

18 Sep, 23

Paint brand Dulux has announced its Colour of the Year for 2024, Sweet Embrace, described as a “delicate, optimistic and modern tone” to bring a sense of stability and softness to a space.

It has been created to be used on its own or in combination with three supporting colour palettes – Warm, Calm and Uplifting.

The Warm palette is for comforting spaces and is a compilation of global earth tones used to create snug and comforting spaces, and can be used in the bedroom, living, kitchen and dining spaces.

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Whereas the Calm palette combines fluid greens and blues to bring a feeling of serenity, and help people relax, for use in bathrooms and home office.

Completing the trio is the Uplifting palette with a a mix of modern yellows with soft lilacs to bring a sense of joy and can also be used in the bathroom or dressing areas.

Colour expert and creative director at Dulux Marianne Shillingford commented: “What is so wonderful about Sweet Embrace is its soothing subtlety.

“While being a beautiful standalone colour, it’s a hue that matches perfectly with so many other shades so that decorators can use it as a backdrop to build a totally individual space upon.

“A shade as versatile as Sweet Embrace encourages us to get creative and fashion spaces that allow occupants to feel completely at home.”

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