European shower panel supplier Mermaid Panels has redesigned its website for trade partners and consumers.
The website has been created to offer an intuitive interface to streamline the customer journey.
With a modernised look, the website provides a hub to spotlight the company’s product range, featuring its entire collection of decors and ranges.
It features a Professional Resource Centre, which is a digital hub for retailers and installers, and includes brochure downloads, sample ordering, FAQs and a “Find your nearest business manager” function.
Digital marketing specialist at Mermaid Panels Sasha Betty commented: “As a brand, Mermaid Panels serves different channels and customers, and so first and foremost our objective was to create an accessible platform that captured this.
“The website overhaul has been six months in the making and we are thrilled with the final outcome and customer feedback so far.
“Whether you are a retailer, installer, designer or consumer, our new site will provide you with specialised benefits, from research and decision-making right through to installation and aftercare.
“We have taken on board common customer pain points over the years and invested in a solution that we feel will really make all the difference and also bring the Mermaid Panels brand firmly into the digital age.”