UK-based online retailer DIY Kitchens has gained a Which? Best Buy for its Innova range of furniture units.

The Which? Best Buy accolade recognises quality and excellence and is only given to products and services that deliver the best results in expert assessments.

An overall score of 75% or above; a customer score of at least 70% and at least 3 stars in all survey categories, is required for a Which? Best Buy.

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Marketing director of DIY Kitchens Matthew Ellis commented: “We are thrilled with the Which? Best Buy for our Innova kitchen units.

“This recognition is a testament to our commitment to providing our customers with high quality kitchens that are not only affordable but also exceeds their expectations.

“We are delighted that our efforts have been recognised by gaining this prestigious Which? Best Buy accolade.”

As well as offering Best Buy furniture, DIY Kitchens also offers its customers a free online kitchen planner.

It produces a full product list, with pricing that can be converted into a shopping cart by the DIY Kitchens team.

“We’re just not into high-pressure selling. We don’t even employ sales staff in our showroom; I think that’s why customers love visiting us so much.” Matthew Ellis said.

He added: “However, our custom-made planner makes it possible to do everything online, at your own pace, in your own time and without the need to speak to anyone at all or even leave the house.

“It’s the most convenient, stress-free and fun way to buy a kitchen, which puts the customer in complete control!”

Part of the Ultima Furniture Systems group of companies, DIY Kitchens is a family-owned kitchen manufacturing business based in West Yorkshire and employs over 300 people, working across 16 factory locations.