Porcelanosa turns to experiential marketing

Sound and scent project to be installed in 130 stores and showrooms

19 Oct, 18

Leading ceramics manufacturer Porcelanosa has turned to experiential marketing with the help of Mood Media.

Experiential marketing involves immersing the consumer in a creative experience, and the company wanted to convey the essence of the brand through music and scent.

And due to its Valencian roots, it wanted to work with a supplier based in Spain, on the condition that it had global reach. Thus, Porcelanosa chose Mood Media for the project.

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So, Mood Media designed an elaborate playlist based on the brand’s values and a fully customised fragrance within the store.

The project began in September, and is featured across 130 stores and showroom, including those in the UK.