Leading ceramics manufacturer Porcelanosa has turned to experiential marketing with the help of Mood Media.
Experiential marketing involves immersing the consumer in a creative experience, and the company wanted to convey the essence of the brand through music and scent.
And due to its Valencian roots, it wanted to work with a supplier based in Spain, on the condition that it had global reach. Thus, Porcelanosa chose Mood Media for the project.
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So, Mood Media designed an elaborate playlist based on the brand’s values and a fully customised fragrance within the store.
The project began in September, and is featured across 130 stores and showroom, including those in the UK.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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