Revised global brand identity at Cersaie
UAE-based RAK Ceramics unveiled its revised global brand identity at Cersaie, with subsidiaries expected to adopt it during 2017.
Group chief executive officer of Rak Ceramics Abdallah Massaad commented: “The unveiling of our new brand identity is part of our Value Creation plan, which was launched in 2014, and designed to improve integration across the business; streamline our distribution networks and unify our brand globally.”
He added: “RAK Ceramics has over 25 years of ceramics’ expertise. It is this experience, our wide product range, strong focus on innovation and continued commitment to delivering high quality products which are the four main pillars upon which our new proposition in based.
“Our products are already featured in some of the most iconic buildings around the globe and the launch of our new brand identity reflects our aspirations to become the leading ceramics lifestyle solutions provider in the world.”
RAK Ceramics was established in1989 by HH Sheikh Saud Bin Saqr Al Qasimi and has sold over 1billion sqm of tiles and exports to 150 countries.