Rock star Bryan Adams shoots Kaldewei campaign

Natural Union campaign features latest steel enamel basins

02 Oct, 20

Taking the theme ‘Natural Union’ rock star and photographer Bryan Adams has photographed a campaign for Kaldewei’s latest steel enamel basins.

Rock star Bryan Adams shoots Kaldewei campaign


Through the images, he has portrayed the importance of maintaining relationships, combined with an increased need for hygiene awareness.

On first impression Natural Union may seem at odds with social distancing, however Bryan Adams explained: “We are all naturally connected and have a responsibility to look after each other and our planet – everyday actions such as washing your hands have never been more important.”

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Six people of different ages, genders and backgrounds came together in a Berlin photo studio to create the images and showcase Ming and Miena basins.

Ming boasts convex lines and comes in a choice of black or white, in matt and classic finishes, offering four variants.

Whereas Miena introduces a palette of blue and violet hues, including Soft Touch Mint, Sweet Love Pea, Deep Dream Petrol and Navy Blue Matte, alongside 13 other colours.

Read more about the trend for coloured sanitaryware.

Aside from his musical work, Bryan Adams is an award-winning photographer and he has had exhibits at Somerset House, Photokina, Kuntshalle Mainz and NRW Forum Dusseldorf.