Samsung helps to reduce food waste
Samsung has collaborated with Love Food Hate Waste to raise awareness of wastage and to help people waste less through better storage and organisation of food.
The campaign will see Samsung raise awareness through in-store and POP materials, plus advertising and PR across digital and traditional media.
A total of 7.2 million tonnes of food (4.4 million of it edible) is thrown away from UK homes every year. The collaboration will see Samsung demonstrating how customers can get the best out of their refrigerator and minimise waste.
Love Food Hate Waste was launched by WRAP (Waste & Resources Action Program) in 2007 to help UK households tackle the issue of food waste. It aims to provide tips, information and advice about saving money and reducing food waste in homes and businesses across the UK.
Emma Marsh, head of Love Food Hate Waste added: “There are potential savings of around £200 million if we all use our fridges to store foods such as apples, oranges and carrots and lower the temperature below five degrees.”
The full story appears in the November issue of Kitchens & Bathrooms News.