Following the launch of its new Stori brand of furniture, kitchen and bedroom manufacturer Uform has announced a new Stori Partner Programme to offer a level of exclusivity to its network of independent retailers throughout the UK and Ireland.

The Stori Partner Programme is designed to further support, strengthen, and reward its network of approved, through a range of commercial, service and marketing-led benefits in new tiered loyalty approach.

Commenting on the Stori Partner Programme, Uform’s group sales & marketing director Wes McKenna said: “Our vision is simple, we want to remain easy to do business with through extensive choice, quality, and convenience and this extends to supporting our customer base in terms of service.

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“We’ve made a significant investment in creating the new Stori brand, whilst also recognising its origin in terms of the shift from Kitchen Stori to reflect our growing offering.

“The development of a new Partner Programme for our independent retail channel is the next step in terms of supporting this segment of the market, and a timely development considering the challenges retail currently face.

“This is testament to our commitment in helping those retailers who endorse our products and reflect the values of our brand, where, in turn we reward them with industry-leading marketing support, commercial led benefits and an enhanced service offering to help them generate sales and stay at the forefront of their game.

“Together, we can open doors to a brighter future and we’re hugely excited for this next chapter.”

The Stori brand is a premium collection of furniture solutions for kitchens, bedrooms and living spaces to suit a variety of styles and budgets.

To support the brand and partner programme launch, the new Stori website allows consumers to search their postcode to find their nearest showroom location.

With a focus on driving footfall to approved showrooms, Uform reports it its advocating the value an independent retailer can provide a homeowner in terms of design expertise, through to installation and after care.