The Unified Water Label Association (UWLA) is calling on the kbb industry to realise the importance of using water wisely on Earth Day, (April 22).
Earth Day is an international event that calls on world leaders to come together to prevent the coming disasters of climate change and environmental destruction.
Using a theme of ‘Together, we can Restore Our Earth’, the day runs parallel to the Biden Administration’s global climate summit, with earthday.org hosting a live, digital event.
Managing director of UWLA Yvonne Orgill said: “Climate literacy is one of the key themes for this Earth Day, as research has found that this is key to building a greener workforce and a consumer movement that will help solve climate change.
“This is a theme that is also part of UWLA’s communication strategy. We believe that everyone has a part to play in making responsible water-saving choices.
“If those involved in designing, manufacturing, selling, installing and purchasing water using bathroom products, all work together to help each other, and consumers understand the issues around water scarcity, then we can drive home the message that for the sake of the planet we must use water wisely.”
Orgill has been vocal encouraging bathroom retailers and installers to promote water efficient products.
She continued: “Our #dontforgettheplug marketing campaign is also addressing this message. Currently being rolled out across the UK and Europe, it highlights key messages to promote the benefits of supporting the Unified Water Label.
Most recently, international home furnishings and improvement chain IKEA announced its has joined the Unified Water Label.