Premium Swiss brand V-ZUG has appointed Aaron Haynes as managing director for the UK, succeeding David Knight.

Haynes worked for the appliance manufacturer as general manager New South Wales business development before being promoted to general manager business development for Australia.

Prior to joining the company, he worked for Gaggenau and the BSH Group as business development manager multi-residential commercial.

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Chief international officer of the V-Zug Group Alberto Bertoz commented on the change in leadership: “Aaron Haynes has been a driving force in developing impressive business for V-ZUG Australia.

“He has successfully managed to have V-ZUG as a core part of the value proposition of upper-premium multi-residential projects in Australia, setting V-ZUG as the most desirable brand in the industry.

“His market knowledge and partner relationship skills, combined with his long association with premium brands, will be intrinsic in achieving a very similar standing in the UK, a market we strongly believe in.

“His retail background ensures a pragmatic, inquisitive focus on the changing needs of the demanding we aim to serve and enthuse as V-ZUG.”

He continued: “We truly look forward to the great deal of experience and expertise that Aaron will bring along, by leading the whole organisation to engage and develop mutually beneficial business relations with duly selected kitchen dealers and project partners, combining professionalism and a superior customer-centric approach.”

Alberto Bertoz added: “I want to sincerely thank David Knight for having set a strong foundation for V-ZUG in the UK market, navigating through post-Brexit and COVID-19, and the challenging period that followed.

“V-ZUG now has a wonderful Studio on Wigmore Street, a committed team of professional colleagues and a well-established business structure. I wish him every success in his future career.”