Swiss home appliance brand V-Zug has now officially opened the doors to its London Studio.
Located at 27 Wigmore Street, the Studio has been created to bring Swiss design, minimalist style and heritage to the Grade 2 listed building, which was purpose built in 1907 as a retail space.
The space is considered to be key to the company’s commitment to the UK and future sales growth.
With an original opening date in Autumn 2021, it was postponed to 2022, with the Studio first opening to retail partners.
The London Studio is centred around the use of a “glass box” which offers a private dining space, without obstructing the eye line across the showroom.
Featuring designers and artists from across Europe, it has a focus on sustainable materials.
This includes curtains made by Danish brand Kvadrat, with material awarded Greenguard Gold certification, a rug made from recycled fishing nets and round table by Italian designer Piergiorgio Cazzaniga with a sustainable base.
The showroom cabinetry was provided by Spanish company Doca with a timber finish to mirror the sustainable ethics of the V-Zug brand.
MD of V-Zug David Knight said: “We’re so proud to have opened our unique new V-ZUG Studio and bring a slice of Swiss precision and design to London.
“Our vision for the new Studio is to create the most prestigious luxury appliance experience for our customers and partners, and to be a place where people can come to feel inspired and at home with beautiful architecture and living design.”
Established over 100 years’ ago in the town of Zug, Switzerland, V-Zug has expanded internationally over the past 10 years, with a core presence in Europe, Asia and Australia.