VitrA joins BiKBBI
Global bathroom brand becomes corporate sponsor
The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) has confirmed bathroom brand VitrA is now a corporate sponsor of the association, joining Ideal Standard.
Founded in 1942, Turkish brand VitrA has been supplying bathrooms to UK retailers for 25 years and manufactures 6million pieces annually, sold across 75 countries.
CEO of the BiKBBI Damian Walters commented on the announcement: “We’re hugely grateful that another big KBB manufacturer has decided to support our organisation. The endorsement of the BiKBBI by blue-chip brands like VitrA means that we can collectively achieve so much more as we cannot be ignored. With a rapidly growing membership and exciting initiatives like our forthcoming apprenticeship launch, these really are exciting times.”
Speaking on behalf of VitrA, marketing manager Margaret Talbot (pictured) said: “We are delighted to be a corporate sponsor of BiKBBI. The installer is a vital part of the jigsaw to VitrA and their importance can be overlooked by the industry. However, we are constantly striving to be the go-to bathroom brand by offering great products that are straightforward to install.”