Waterline unveils new logo and Blue Book

Kitchen and appliance distributor Waterline has unveiled a new logo for 2023, underlining its brand synergy as part of the Crown Imperial group.

10 Apr, 23

Kitchen and appliance distributor Waterline has unveiled a new logo for 2023, underlining its brand synergy as part of the Crown Imperial group.

Waterline unveils new logo and Blue Book

British furniture manufacturer Crown acquired Waterline, which is claimed to be the UK’s largest kitchen distributor, in 2011.

The revised logo also features on the company’s recently published online  ‘Blue Book’, which features  over 440 pages of kitchen brands.

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New for independent retailers, this spring, Waterline offers the latest Franke appliance and sink collection.

Kitchen retailers now have access to its Maris ovens and hobs, including eight pages of extractor options.

In addition, Waterline also offers the Mythos Masterpiece undermount sink range in anthracite, gold, and copper.

This latest Blue Book edition also features 19 promotional offers for retailers, with saving across selected products, including Lifestyle Kitchens.

Featured on the cover is the Shenaya furniture range from Crown Imperial in Ocean Green and Grey Aqua painted finish.