Luxury bathroom furniture business Woodstock Trading has appointed Alex Seaborn as managing director.

He succeeds Mark Doouss who has assumed the role of CEO, while CEO Ben Doouss has transitioned to chairman.

Having spent two years as financial director of Woodstock Trading, Seaborn has led the finance, IT, HR, and purchasing functions.

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Prior to that he worked for six years at Forest Garden as group financial director, during which time the business doubled in size.

With a background in finance and understanding of market dynamics, Alex is poised to lead Woodstock Trading toward achieving its ambitious growth targets.

Alex Seaborn commented on his new role: “I’m exceptionally excited for the future of Woodstock. We have all the right ingredients in the business from supportive owners, leading brands, products and service levels, a robust infrastructure, and a fantastic team of people.

“I’m looking forward to building on the achievements over the last 20 years, helping Woodstock to continue to grow.”

Chairman of Woodstock Trading Ben Doouss commented: “We are delighted to appoint Alex Seaborn as our new Managing Director.

“His extensive commercial experience and commitment to growth make him the perfect fit for leading Woodstock Trading’s next phase.

“We remain steadfast in our dedication to providing outstanding levels of service and delivering market-leading luxury bathroom furniture as we embark on this exciting journey.”

Established for 20 years, Woodstock Trading provides Calypso and Veldeau bathroom furniture brands and is currently expanding its warehouse to meet demand.

Expected to be completed by the end of the year, the warehouse expansion will double its capacity.

Alongside this, the company has installed 380 solar panels, generating clean energy and saving 44t of CO2 annually, as part of its commitment to sustainability, achieving ISO 14001 accreditation in January 2023.