World debut for Grohe showroom concept

08 Jul, 14

Grohe launches Grohe Spa showroom concept, which will be used globally

Brassware manufacturer Grohe has opened its first Grohe Spa experience in Dusseldorf-based bathroom specialist YTH Bad-Couture, which will be rolled out internationally.

Themed as an ‘Urban Jungle’, it centres on the bathtub with Allure Brilliant fittings and a luxury shower. These two focal points represent man-made islands surrounded by untouched nature, including rough stone walls, natural wood and hanging and standing plants.

Head of Grohe Spa, Nicole R?sler explained: “Our new concept explores the boundaries between modern product display and artistic presentation in a creative way. The ‘Urban Jungle’ combines organic growth and wild nature with the lifestyles and dynamics of a modern metropolis.

“Visitors can draw inspiration from this unique wellness experience as they realise their own needs and their expectations of a home spa.”

This nature-inspired Grohe Spa showroom experience can be customised to suit individual showroom and meet local market requirements.

Grohe has also recently launched a Plumbing Training Club in the UK.