Xey used kbb as UK launch pad
Spanish kitchen furniture brand Xey debuted at kbbBirmingham
Spanish kitchen furniture manufacturer Xey used kbbBIrmingham as its launch pad into the UK, to attract retailers and developers. Sales agent for the brand, Colin Seaton explained his decision: “When I saw how well-subscribed the show was it was a pretty easy conclusion to be here”.
He continued, stating the reaction to the stand, which mirrored the design of the showroom at Xey’s HQ, had been “fantastic” and that the company had “some pretty healthy enquiries”.
Seaton cited a hero of its stand as the Sienna range, with chamfer door edges, despite it being launched by the company over two decades ago. But he also pointed out its Tokyo range with sculptured handles integrated into the door as a standout.
A full review of kbbBirmingham will appear in the April issue of Kitchens & Bathrooms News.