Axor appoints Anke Sohn head of global brand marketing

Anke Sohn joins the company from VitrA, where she led the international marketing team

31 May, 19

Designer brassware brand of Hansgrohe, Axor has appointed Anke Sohn as head of global brand marketing.

Axor appoints head of global brand marketing

In this position, she reports directly to Olivier Sagno, vice president marketing for the Hansgrohe Group.

Most recently, Sohn led the international marketing team for VitrA in Switzerland, where she was responsible for Germany, Austria, Switzerland and various growth markets.

Prior to her role at VitrA, she was head of marketing and PR at Harvo International, an Austrian premium brand for high quality men’s and women’s underwear and lingerie.

She began her career as a marketing manager for Dornbracht in Spain.

Sohn read media studies at the Ruhr-Universitaet in Bochum, Germany, and gained a Master of Science in Marketing from the EAE Business School in Barcelona.

Speaking about her new role, Anke Sohn said: “I look forward to this new challenge. Together with my team, I would like to position Axor as the first choice for interior designers worldwide, move forward with digitalising our brand, and continue the success story of Axor with innovative, design-savvy products.”

Established since 1993, Axor manufacturers mixers, showers and accessories, designed in line with the principles form follows function.

It works in collaboration with international designers, including Philippe Starck, Antonio Citterio, Patricia Urquiola, Barber & Osgerby and Jean-Marie Massaud.

Most recently, at ISH, Axor unveiled its latest collaboration with Jean-Marie Massaud – Edge.