The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) confirmed Michelle Daniels has joined the senior management team as director of marketing & communication.

She joins the organisation from RDI REIT, a real estate investment trust, where she held the position of group head of marketing for seven years.

Prior to that Daniels spent 13 years with a global marketing agency, working with UK and international clients on strategic marketing solutions.

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In her new role at the BiKBBI, she will be responsible for developing, leading and implementing BiKBBI’s brand, marketing and communications strategies, driving stakeholder engagement, partnerships and collaborative opportunities.

In addition, she will support the organisation with the delivery of the new format BiKBBI Annual Conference & Awards which takes place in February 2022.

Michelle Daniels said: “I am extremely excited to be joining the team at BiKBBI at such a pivotal point in the organisation’s journey.

“As well as bringing a new outlook and direction to the marketing activity, I am especially looking forward to working on and supporting the significant initiatives that are coming down the tracks.”

CEO of the BiKBBI Damian Walters commented: “Michelle’s appointment demonstrates our commitment to our organisational evolution.

“As well as a marketing & communications expert with a proven track record of success, Michelle brings a new dynamic to the senior team and I’m confident will play an important role in the strategic leadership of the organisation”.

He added: “The organisation has experienced significant growth over the last five years and I believe will continue to do so over the next five.

To ensure we keep up with a fast-changing industry, we’re committed to investment in our team, ensuring we remain leaders in this space nationally and internationally.

“This is an exciting time for us, our members and ultimately for the industry and customers it serves”.