New Zealand premium appliance brand Fisher & Paykel has appointed Helen Senior to the newly created role of trade marketing manager in the UK.
In her role, she will work closely with trade partners, such as kitchen studios and electrical retailers to drive marketing programmes and grow their business with Fisher & Paykel.
The role is part of Fisher & Paykel’s investment in the UK and to help cement its status as the premium appliance supplier of choice for key design-led retailers, builders and the A&D community.
Helen Senior has more than 25 years of marketing experience, largely within multinational corporations, SMEs, agencies, charities, not-for-profit and education settings across B2B and B2C audiences.
In her previous role at Wacom, Helen led B2B and B2C marketing collaboration and support initiatives for trade partners across UK and EMEA.
Prior to this, she spent 10 years in senior brand and communication roles in charity and education marketing and 10 years in brand and trade marketing for global technology companies.
Chief operating officer at Fisher & Paykel Stephen Rickersey commented: “We are pleased to welcome Helen to the Fisher & Paykel family and growing marketing function as we continue to invest in the UK market.
“Helen brings a huge wealth of experience in interacting with the trade market to the role and a passion for supporting customers in the high-end luxury sector.”