The Bathroom Manufacturers Association (BMA) has promoted Amy Kirk to the role of engagement director.

Kirk who has worked for the BMA for nearly a decade, previously held the position of digital and events manager.

Her new role as engagement director will involve spearheading the association’s efforts to maintain and foster close relationships with members and build partnerships with both existing and new affiliates.

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In her new capacity, she will oversee the association’s events and meeting programme and coordinate the production of webinars and its quarterly Insights publication.

Commenting on her promotion Amy Kirk said: “As I approach 10 years with the BMA, I’m delighted to have received this promotion to engagement director.

“The bathroom sector and wider KBB industry are constantly evolving, and it’s a privilege to be part of such a vibrant association that puts its members at the forefront.

“I’m looking forward to the challenge and working with the team and our members to further elevate BMA’s position in the industry.”

Amy’s promotion is part of the BMA’s broader leadership structure, which includes Andy McLean as technical director and Tom Reynolds as chief executive.

Tom Reynolds highlighted the importance of member engagement: “Trade associations’ strength depends on the participation and engagement of their members.

“BMA is fortunate to have an active membership, and the creation of this role reflects the emphasis we place on working hard to meet their needs.

“Amy’s promotion is well deserved. She is a well-known face to most of our membership and is highly respected for her tremendous efforts on behalf of the sector.”