Kitchen furniture, appliance, sink and tap supplier Caple has appointed Gemma Rees as marketing manager.
Working across Caple and Maurice Lay, Rees will be responsible for leading brand and product marketing.
With more than 14 years’ marketing experience in retail and FMCG (Fast-Moving Consumer Goods) sectors, Rees has covered B2B and consumer interests.
She has held a variety of positions, including roles at Mars and Newell.
Managing a dedicated marketing team at Caple, she is ultimately responsible for raising the profile of the brand.
Gemma Rees said: “I hope my experience in strategic, digital and activation marketing combined with my PR and communication skills will help to increase traction for Caple’s extensive product range in the UK, Ireland and beyond.
“I look forward to working on brand growth plans at Caple through multi-channel marketing campaigns to help build brand equity and support our retail partners, with my goal to provide more Caple kitchens, appliances, sinks & taps to homes across the UK and Ireland.”
Managing director Danny Lay added: “Gemma Rees is a very welcome addition to our team.
“With extensive marketing experience, which will help us to drive our growth plans forward, she joins us at a time when our business continues to expand, having grown rapidly since we launched the Caple brand in 1995.”