Whirlpool UK Appliances has announced the appointment of Charmaine Warner to brand manager for Whirlpool.

She joined Indesit Company in 2014 as national account manager, managing the relationship with major retailer, Tesco and the white goods range on its non-food ecommerce platform.

Warner continued in this role after the acquisition of Indesit Company by Whirlpool UK Appliances Ltd and introduced the Whirlpool brand to Tesco.

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In 2018, Charmaine joined the marketing department as refrigeration trade marketing manager.

Responsible for Hotpoint, Indesit and Whirlpool refrigeration, she introduced new products and ranges, in addition to liaising with the brand teams.

Prior to her time at Whirlpool UK Appliances Ltd, Charmaine spent nine years at Homebase in a variety of buying roles, including a position focused on white goods.

Speaking about her appointment, Charmaine Warner said: “Through my previous roles within the industry, I have gained an insight into a number of different areas, including buying and marketing, which I believe will be really beneficial in my new role as brand manager for Whirlpool.

“The Whirlpool brand’s premium positioning will be a key focus in 2020, in addition to building and maintaining retailer relationships, both major and independent, to increase distribution and awareness of Whirlpool and its innovative appliances.”

Marketing director of Whirlpool UK Appliances Marco Falaschetti said: “Whirlpool is at the forefront of home appliance technology with product innovation the driving force to achieve long-term growth and profit.

“Charmaine has extensive experience and a wealth of knowledge of the company and the white goods industry. Charmaine is a valuable addition to the brand team.”