Annette Becker has joined bathroom manufacturer Duravit as vice president global marketing, with responsibility for the newly merged division of marketing and commercial product management.
On completing her PhD in Business Studies, Becker spent many years working in product management at Bosch, heading up brand management and the user experience segment.
Most recently she was head of global marketing at the Fischer Group, in addition to her role as regional director.
The appointment of Annette Becker is in line with the company’s restructure of marketing and product/portfolio management, to achieve its goals of satisfying changing customer requirements and focusing on innovations.
Speaking on Becker’s appointment, CEO of Duravit Stephan Tahy commented: “Annette Becker’s profile as a manager for this newly-merged division is a perfect match to the realignment of our business.”
Annette Becker added: “Duravit is a brilliant brand that represents both German tradition and iconic design.
“What could be more exciting that developing customer-orientated innovations to make this brand even more successful.”
Founded in 1817 in Hornberg in the Black Forest, Duravit is a leading manufacturer of designer bathrooms.