Food waste disposer and hot water tap manufacturer InSinkErator has welcomed marketing and communications specialist Vindya Silva to its UK team.
She joins the marketing department to cover the maternity leave of Earum Fiayaz and brings marketing communications and stakeholder/client management experience to the role.
Silva has previously worked with organisations such as BBC Good Food, The Digital Voice and The Department of Health and Social Care.
Discussing her new position, Vindya Silva commented: “It’s an exciting time to be joining InSinkErator and I’m eager to jump in to this year’s marketing activity for the brand.
“The diversity of this role provides extensive exposure to different elements of marketing and aligns well with my expertise in creating brand awareness.”
Silva’s role will include being involved in marketing projects, from planning to content creation through to conducting market research.
She will support the team across all digital and traditional campaigns, for trade and consumer audiences.
Marketing communications and customer service manager for Europe, Anne Kaarlela commented: “Vindya is a great addition to the team and at an important time for the brand.
“She brings with her valuable experience and will be a real asset in helping us reinforce InSinkErator as the brand of choice for both food waste disposal and hot water taps.”
Whirlpool Corporation acquired InSinkErator for $3billion from Emerson Electric in 2022.