Bathroom brand Grohe has made senior management appointments with a leader for Ireland and leader covering trade & retail across the UK and Ireland.

Left to right: Leader for Ireland Seamus Kelly and leader Trade & Retail Mark White

Following a seven-year career with the company, Seamus Kelly has been promoted to the newly-created role of leader covering Ireland, reporting to Kristine Skauge, leader, UK, Lixil EMENA.

He will be tasked with covering market-specific strategy and market activation and the position will allow for further scope to maximise on growth across all channels within the Irish market.

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Mark White has also joined the company as leader covering trade & retail across the UK and Ireland.

He has relocated from New Zealand where he previously held senior roles within the interior sector, specifically kitchen appliances.

Reporting to leader, commercial UK, Lixil EMENA Chris Dodds, White will take responsibility for the sale channels covering retailers, trade counters, merchants, and buying groups, along with leading the Retail Service Team.

With these latest appointments, Grohe has continued to strengthen its localised resource and reaffirm its go-to-market strategy across the UK and Irish markets, with customer engagement and continued product innovation being key.

Commenting on his new appointment, Seamus Kelly noted: “I’m delighted to move into this new role and bring focus to the Irish market strategy.

“The Irish market offers plenty of exciting opportunity and I’ll continue to work closely with our customers and distributors to ensure we’re fulfilling all market potential.”

Chris Dodds added: “I’m delighted to welcome Mark to the team and congratulate Seamus on his new appointment.

“The UK and Ireland are thriving markets that offer excellent potential for us.

“As a team we’ll be working towards strengthening and implementing Grohe’s unique go-to-market strategy with renewed energy and working closely with our customers to deliver our high standards”.