Ideal Standard appoints UK sales director

MD of BMI UK joins bathroom manufacturer ahead of "significant new product and service announcements"

06 Dec, 19

Ideal Standard Group, manufacturer of commercial, residential and healthcare bathrooms, has appointed Andy Dennis as sales director in the UK.

Ideal Standard appoints UK sales director


He will coordinate sales activity for the organisation’s flagship brands, Ideal Standard, Armitage Shanks, and Sottini, working closely with UK managing director, Stephen Ewer.

Most recently, Dennis was managing director of BMI UK and Ireland and brings more than 30 years of industry and commercial management experience to his new role.

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Commenting on the appointment, Stephen Ewer said: “Andy’s appointment comes at a very important time in Ideal Standard’s story and ahead of significant new product and service announcements.

“Across the residential, commercial and healthcare sectors, we have long been renowned for creating innovative products that meet the current and future needs of our customers.

“Andy will use his three decades of industry experience to ensure our customer base grows along with our reputation for providing the best solutions for all bathroom markets.”

Andy Dennis added: “Ideal Standard is built on heritage, expertise and forward-thinking solutions.

“The market is changing and we need to make sure we’re changing with it.

“Going forward, I’ll be strengthening our key account relationships, and working closely with the team to drive further growth throughout the business.”

Ideal Standard recently opened the doors to its Design & Specification Centre in Clerkenwell, London.