Anne Kaarlela has been employed as marketing communications manager for InSinkErator Europe and Russia.
She has a wealth of marketing communications and brand development experience, having worked both in-house and in agencies, most notably for sports technology company Polar.
During 10 years working at Polar, she managed B2C communications and worked with the sales team overseeing national accounts.
Kaarlela has also worked with Healthier Weight and Palmer Hargreaves, where she used her digital marketing capabilities and multi-channel strategy experience.
She commented on her new role: “I am delighted to be joining the InSinkErator marketing team and am looking forward to the challenges and new opportunities.
“I will be looking to develop and strengthen the Showroom Collection, as well as raise awareness and continue to educate consumers on the benefits of InSinkErator products.
“With a keen interest in interior design, and keeping up-to-date with the latest trends in the home, I aim to bring my own experiences and personal interests to the role too.
“As a consumer who has separated my food waste for years, I am passionate about protecting the world we live in and will develop communications to spread the word of how food waste disposers can divert food waste from landfill.”
InSinkErator has recently launched the Evolution 250 food waste disposer, as part of its Showroom Collection.
Managing director of InSinkErator EMEA Ashley Munden added: “Anne is an excellent addition to our marketing team, bringing a tremendous wealth of knowledge and experience to the business.
“It is a challenging, competitive market, but one that is innovative and exciting; welcoming Anne to the InSinkErator family can only strengthen and evolve our position in the marketplace.”