Kitchen specialist Caple has appointed James Smith as business development manager (BDM) for East Midlands, Cambridgeshire, Norfolk and parts of Bedfordshire.
With an established background in the appliance industry spanning 20 years, Smith’s most recent position was as sales trainer and BDM at Miele GB.
His new role at Caple involves looking after established accounts in his specified areas and includes sourcing new prospects to partner with.
Smith commented on his new role: “I am delighted to be working with the Caple brand and I look forward to using my extensive appliance knowledge to greater effect.
“Having already established good working relationships with some showrooms in my designated areas, I am looking forward to growing existing accounts, building relationships with new customers and boosting area sales further.”
Managing director of Caple Danny Lay added: “We are delighted to have James Smith join Caple as a BDM.
“He comes to us with a wealth of experience in the appliance sector, which makes him perfectly placed for this role.”
Caple has recently unveiled its Caple Studio initiative for kitchen retailers, with an example at its Bristol headquarters.