Bathroom manufacturer Sanipex Group has named Alex Cooper as sales and marketing director for the UK.  

He joins the business from The Shower Lab, where he progressed from area sales manager to sales director, a position he held for around seven years.  

Having completing an Advanced HND in Interior, Architectural and Spatial Design in Edinburgh, Cooper joined the kbb industry, working for West One Bathrooms.

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From there he moved to take on a managerial role at Surrey-based independent retailer Lewis Charles Bathrooms, before taking a sales-driven role at Majestic Showers.  

Speaking of his experience to date, Cooper commented: “I owe a lot of my knowledge to my start at West One Bathrooms where I gained huge product knowledge and experience that set me off on a great foot in my 20 years south of the border in the kbb industry.” 

Alex Cooper will be responsible for the Group’s activities in the UK market. with his role covering management of both the Bagnodesign bathroom brand and the Sanipex UK business.  

He said: “What excites me most about Sanipex Group and the Bagnodesign brand is the innovative nature of the company and its forward-thinking, progressive attitude it has shown to the sector.

“This can be highlighted from the huge growth in the MEA area, where I knew the company stood head and shoulders above other brands.

“It’s an exciting opportunity to capture that ethos and expand it here in the UK with my retail and contract knowledge.” 

Sanipex UK will be exhibiting at the inaugural Bathnet event on February 23 at Village Hotel, Maidstone, Kent.