Whirlpool UK Appliances Limited, parent company of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has appointed Steph Ferreira to head of brand and digital, UK & Ireland.

She joins Whirlpool UK with over a decade of advertising and marketing experience across a variety of high-level roles during her time spent living in South Africa.

These positions include having worked for Z-CARD, King James, one of South Africa’s leading advertising agencies, Ogilvy and FCB.

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Most recently, Ferreira was the global brand manager for Asilia Africa, a luxury safari company based in East Africa.

Head of brand and digital, UK & Ireland, Whirlpool UK Appliances Limited Steph Ferreira commented on her new role: “I’m incredibly proud to be joining a company that is well-loved, highly respected and recognised across the globe.

“I look forward to employing the experience, knowledge and understanding that I have developed throughout my career to drive the profile of our brands throughout the UK and Ireland.

“Ensuring that we have meaningful conversations and interactions with our customers throughout every stage of the consumer journey is more important than ever.

“I plan to build upon the outstanding work that the team is already undertaking and to develop greater relationships with our customers, while continuing the development of our brand health and the ongoing success of the business.”

Marketing director Hugo Silva added: “We are delighted to welcome Steph to her new role at Whirlpool UK, and we wish her the very best of success.

“Steph brings a wealth of experience and knowledge across the entire marketing sector which is invaluable.

“As we continue to expand and develop our business, her skills and expertise will support us in achieving our ambitious plans for future growth.”