Manufacturer and distributor of HPL surfaces Wilsonart UK has appointed Elliott Fairlie as product manager for the kitchens side of its business, across the UK and EMEA.
Fairlie joins Wilsonart from wood specialist Egger Group, where he worked for 11 years most recently as senior décor manager for the UK and Ireland.
With a wealth of knowledge of the surfaces market and a background in product marketing, he will be responsible for exploring new product designs and innovation across the UK and EMEA.
He will have an aim of developing a suite of products under the Wilsonart family of brands.
On joining Wilsonart, Elliott Fairlie said: “My time in the industry has allowed me to gain an in-depth understanding of our customer base and their motivations when it comes to product selection.
“I’m excited to instil a real commitment to product innovation throughout our business.
“I genuinely believe that the level of flexibility we can offer when it comes to product design and production is second to none and look forward to demonstrating this to a growing network of customers.”
His appointment follows a similar move on the bathroom side of the business, which saw Chris Johnson appointed as product manager earlier this year.
Regional sales director – UK at Wilsonart Tim Emery added: “I am delighted to welcome Elliott to our UK team.
“Our appointment of Elliott into the role of product manager allows us to place some real emphasis on the level of innovation we commit to our product portfolio.
“Wilsonart’s status as a world-class innovator of next generation engineered surfaces brings a portfolio of solutions, both decorative and functional, that span residential, retail, hospitality, healthcare. Education and office.
“We have a range of exciting products in the pipeline and look forward to Elliott leading these developments.”