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Twyford Bathrooms has invested £150,000 in a showroom at its Alsager headquarters for its Twyford and Keramag Design brands. It forms part of its parent company Sanitec’s plans to raise the profile of the Twyford brand and coincides with the upcoming launch of sanitaryware and shower enclosure ranges.
Replacing its existing showroom, the space has been extended and now covers 300sqm. The perimeter of the showroom is dedicated to all Twyford product ranges, with sections devoted to its Rimfree ECs and water-saving Flushwise technology. The central spine of the showroom features the five design collection in the Keramag Design brand, including the recently launched Xeno2 collection and freestanding Mattis bath.
Trade marketing manager at Twyford Bathrooms, Sabine Tawfik said: “This investment signals a new era for the Twyford brand. We have a long heritage in the bathroom market but we have a new story to tell and our state-of-the-art showroom is intended to communicate to our customers how very relevant we are to the modern bathroom in the retail, contract and commercial sectors.
"Keramag Design is still a relative newcomer to our portfolio and our showroom reflects the positive plans we have for this brand in the future too.”
The showroom is open to trade customers, designers, specifiers, buyers and consumers with visits by appointment-only.