Former marketing director at Tesco.com takes same role at Wickes

DIY giant Wickes, which has recently relocated its support centre to Watford, has appointed former marketing director of Tesco.com Ian Crook as marketing director.

Crook spent six years in the role with two years in the same role at Tesco stores. In total, Crook spent around 18 years in senior marketing roles at Tesco and he will focus on strengthening the DIY giant’s “customer-centric approach and multichannel strategy.”

Prior to Tesco, Crook worked at the Early Learning Centre and The Retail Group.

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Managing director at Wickes, Simon King said: “Ian brings to Wickes more than 20 years’ high-level marketing experience, and we are confident that under his leadership, Wickes will thrive as a truly multichannel retailers and trade supplier. Putting customers at the centre of all we do has long been the focus here at Wickes, and with Ian’s appointment, the development of a sector-leading online and multichannel strategy, which further exceeds customer expectations, is now within our sights.”

Commenting on his new role, Crook said: “I am excited to have joined Wickes and to be spearheading the marketing strategy for a forward-thinking, dynamic organisation with a reputation for value and quality. Wickes’ strong standing in the British retail landscape, both with consumers and with tradesmen, is a great starting point and I look forward to differentiating our brand and our customer strategy as the marketplace continues to evolve.”