Over 500 independent retailers sign up
Bathroom brands has revealed more than 70% of its targeted independent retailers has signed up to its Bathroom Brand Sale promotion, which is planned to reach 6million home owners and takes place during October 2013.
A total of 500 out of 700 retailers have signed up to the promotion, which will offer discounted prices across all its product ranges – Burlington, Crosswater, Bauhaus, Britton, Simpsons, Clearwater, Bauhaus, Cleargreen, Adora, Aquacabinets and Zamori.
The company has invested £2million into the national campaign, including a £1million advertising spend on inserts in national magazines, and will will be further supported by P.O.S, catalogues and websites featuring participating retailers.
Director of Bathroom Brands, Roger Cooper said: “There is clearly a thirst for this kind of support for the independent retail trade. We are astounded by the support retailers are giving to the campaign. The marketing campaign is designed to grab customer attention and drive them into specialist boutiques.”