New Zealand luxury appliance brand Fisher & Paykel has appointed Stephen Rickersey as its chief operating officer for the UK, Ireland and Europe.

Rickersey has joined the company from Miele, where he held a senior leadership position as sales director, and prior to that worked as head of sales at Whirlpool Corporation.

With over seventeen years of consumer goods experience in customer and category management, he will  steer Fisher & Paykel’s strategic direction to cement its position “as the appliance brand of choice” in the luxury market.

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Commenting on his appointment, Stephen Rickersey said: “I am joining Fisher & Paykel at a hugely transformative time for the company.

“The business is on the cusp of many great things in multiple channels, and I am thrilled to be leading a team with values of trust, curiosity, generosity, sustainability and innovation at its core.

“These values are what drew me to the brand, as well as its rich New Zealand heritage that is synonymous with a deep connection to food and wine care in the appliance design world.”

According to Fisher & Paykel, 2023 will be a pivotal year with product launches to appeal to kitchen retailers, architects, designers and premium house builders.

It will also see the opening of the company’s first UK Experience Centre in London to foster a community-driven approach to the KBB and architect and design industries.

Furthermore, Fisher & Paykel has plans to invest in teams to influence designer, architect and builder communities, over the medium to long-term, with an apprenticeship scheme to provide young people job opportunities.