Homebase trials high street store format

Dual branded Bathstore and Kitchen by Homebase opened in Guildford

01 Oct, 20

Home and garden retailer Homebase has started a trial of a high street format with the launch of a kitchen and bathroom showroom in Guildford, Surrey.

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Located in a redesigned Bathstore site, on Sydenham Road, the opening of the split-level showroom follows the launch of two Decorate by Homebase stores in May 2020.

The dual branded ‘Bathstore’ and ‘Kitchens by Homebase’ showroom provides a design and installation service, in partnership with Homeprojects, and comes with a two-year workmanship guarantee.

The ground floor of the showroom displays kitchen brands from Yorkshire-based kitchen manufacturer Moores – Roux Kitchens designed in collaboration with Michelin-starred chef Michel Roux Junior and Copperbridge.

The Copperbridge brand offers 20 kitchen range, each of which is available in six carcase colours.

Customers will also be able to choose from a range of appliance brands such as Neff, Smeg, Bosch and KitchenAid, as well as quartz and granite worktops.

Homebase trials high street store format

The first floor is dedicated to Bathstore and showcases a range of bathroom displays, including brands such as Villeroy & Boch and Duravit.

CEO of Homebase Damian McGloughlin commented: “I am extremely proud of the whole team, who have worked so hard to create and launch this new concept store at a time of widespread disruption.

“We have invested a great deal in the in-store experience for customers across the country, which has included experimentation and innovation in new store concepts.

“Roux Kitchens and Copperbridge are fantastic additions to the wide range of products we offer customers to help create the latest home trends.

“The kitchen is the heart of the home, and we’re looking forward to helping more customers make their dream kitchens a reality.”

Homebase operates 155 stores and 16 standalone Bathstore showrooms, employing over 6,600 people across the UK and Ireland.