Appliance manufacturer Hoover is launching a digital campaign “Wellbeing Wednesday” offering advice on maintaining mental and physical wellbeing while staying at home.
Starting from April 8, Wellbeing Wednesday will run across Hoover’s digital and social channels and will feature cooking and fitness advice.
Brand ambassador and restauranteur Simon Rimmer will be providing information about food storage, preparation and recipe inspiration.
In addition, rugby league champions Warrington Wolves, which are sponsored by Hoover, will provide fitness content.
Content will be made available via newsletters, the Hoover website and the brand’s Facebook, Twitter and Instagram feeds every Wednesday for the foreseeable future.
Director of brand and communications at Haier Europe Antony Peart said: “Wellbeing sits at the core of the Hoover brand values and we’re committed to helping consumers get the best possible experience, not just from their appliances, but from their home life.
“At a time when most of us are indoors, we believe that Wellbeing Wednesday’ will provide some valuable inspiration for consumers on how they can make the most of their time at home, with assistance from our partners – Simon Rimmer and Warrington Wolves.”
Hoover forms part of the Haier Group, recently named as the number one global appliance brand.