Joseph Joseph knife set offered free with cooking and cooling appliances
Hotpoint has created the Love Cooking campaign, which offers consumers a Joseph Joseph knife set when purchasing cooking or cooling appliances, until December 9.
It follows on from the Love Your Clothes and Love Your Food promotion and celebrates the company’s cooking technologues such as Dual Flow to eliminate hot spots and OpenSpace, which offers a 77-litre cavity in a standard footprint
Each customer who takes part in the Love Cooking promotion will be presented a six-piece Elevate Knife Carousel set worth £85, for free.
To support retailers throughout the campaign, Hotpoint has created video, web banners, vines, lifestyle imagery, in-store POS and digital advertising.
Brand communications director for Hotpoint, Ian Moverley commented: “The entertaining season is upon us and those that enjoy dining in with friends and family expect the very best performance and functionality from their appliances, in order to help them product meals they’ll be proud of.
“The new Hotpoint Love Cooking campaign encourages homeowners to experiment and try new dishes, whilst building an emotional connection with consumers by demonstrating how Hotpoint adds value to the consumer’s life by producing great results, every time.”