Ideal Standard hosted Aesth | ethics pop-up events

Bathroom manufacturer Ideal Standard hosted series of exclusive events – Aesth | ethics at a temporary pop-up showroom in Venice.

27 Apr, 23

Bathroom manufacturer Ideal Standard hosted a series of exclusive events – Aesth | ethics at a temporary pop-up showroom in Venice, during April.

Ideal Standard hosts Aesth |ethics pop-up events

Named Aesth | ethics, the event was created to showcase the brand’s focus on design, alongside its ethical goals and achievements.

Visitors viewed the latest collections, installed in an inspiring setting, while learning about the company’s environmental, social and corporate governance commitments, recently released in its first annual sustainability report.

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The carbon neutral events were hosted at the historic Arsenale di Venezia, within the former shipyards of Venice, and feature a specially made installation from Ideal Standard’s Chief Design Officer, Roberto Palomba.

The installation followed Ideal Standard’s Singular approach, by displaying bathroom solutions across all product categories from different ranges, showcasing how the collections work together.

Commenting on the new products and Aesth|ethics, Roberto Palomba said: “For these new collections, we have retained our core identity and built on the rich design heritage of our past, all while producing new and exciting products that are built for the contemporary bathroom.

“It’s the combination of our design expertise and manufacturing knowledge, that lets us take these steps in a sustainable, innovative way. The Arsenale di Venezia is the perfect location and provides us with a dramatic setting to showcase our new Italian inspired collections.”

The new products on display include the Alu+ range of eco-sustainable shower systems, the ceramics range in a gloss grey finish, the Solos showering collection with smart controls and La Dolce Vita collection – a design-led bathroom range that celebrates Italian lifestyle.

Aesth|ethics will also highlight Ideal Standard’s commitment to creating a more sustainable future and explain the company’s commitment to product design that encourage sustainable living practices.

Reflecting this commitment, Ideal Standard has completed a carbon footprint analysis of the Aesth|ethics event and partnered with Up2You to neutralise the generated CO2 emissions.

Ideal Standard has chosen two projects that focus on preserving and restoring forests to support the fight against climate change.

The Kariba Forest Protection project will help protect almost 785,000 hectares of forests and wildlife on the southern shores of Lake Kariba in Zimbabwe.

The company has also committed to helping turn almost 22,000 hectares of cattle grazing land into sustainably managed forests for high-value, long-life timber products as well as sequestering large amounts of carbon dioxide.

Both projects are verified by the Verified Carbon Standard and the Climate, Community & Biodiversity Standards.

Speaking on the event, co-CEO Jan-Peter Tewes said: “Aesth|ethics is a great occasion to highlight what we, as a company, have in store for the future. We’ve developed some ambitious goals, both from a sustainability and people perspective, that we have outlined in our new sustainability report, so the opportunity to delve deeper into those goals and talk about how we want to achieve them is fantastic.

“Whether it’s increasing diversity through an active recruitment drive or installing photovoltaic panels at our Wittlich fittings plant in Germany as we transition the business to use 100% renewable electricity, we are now well on the way to a more sustainable future.”