Owner of CMA bathroom agency Richard (Rick) Morel has passed away following a long illness.

He joined his father in 1985 as an agent working with Gainsborough Showers, Aqualona bathroom accessories and Ariston steel baths, where he earned the nickname Rick the Bath.

Within five years the business had grown sufficiently, and he was joined by Richard Moffatt and a few years later his dad retired.

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At this point CMA also ran a team of four merchandisers calling on the large sheds and DIY stores on a weekly basis, taking orders.

However, his heart was always in top-end showrooms and selling into the West End, where he did most of his work.

Morel was the first agent for Salamander Pumps, which he represented up until two years’ ago.

During his 42 years as an agent, other companies he represented included Midland Stom, Amptec, Trianco, PH Pool, Koralle, Dornbracht and Crosswater.

He had a particular niche with Italian manufacturers having become an agent for Agape, Fantini, Tubes Radiators and Karasan.

Richard Moffatt commented: “Having worked so closely with Rick for more than 30 years, life will never be quite the same again.

“I learnt so much and shared so many experiences both in the UK and abroad.

“My thoughts and sympathies go to Rick’s bereaved wife Jackie and children at this sad time.”

Industry friend and chairman of PR consultancy Publicity Engineers Rob Nicholls said: “Rick was a one-off, a totally unique character, remembered by many as a bon-viveur, rugby player and astute businessman.

“Those a little closer to him though, will remember  him for being a loving, dedicated family man, with great faith and amazing fortitude which he demonstrated over and over again during his last few years. He will be a huge loss.”