“Record” turnout for Salone del Mobile 2024

Interiors exhibition Salone del Mobile saw a “record” turnout for its 62nd edition, with visitors up 20.2% on 2023, partly due to kitchens and bathrooms.

08 May, 24

International interiors exhibition Salone del Mobile in Milan saw a “record” turnout for its 62nd edition, with visitors up 20.2% on 2023, partly due to kitchen and bathroom participation.

“Record” turnout for Salone del Mobile

Featuring the biennial EuroCucina/FTK Technology for the Kitchen and International Bathroom Exhibition, with redesigned layouts and visitor paths, the organiser reported 370,824 people attended the show.

The majority of the visitors (65.6%) were from outside the show’s native country, with the top 15 countries led by China and including Germany, Spain, UAE, India and the UK.

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Further supported by its digital platform, the Salone website had over 1 million interactions, up 50% on 2023, with a 60% engagement.

In addition, it achieved 90 million impressions, up 15% on 2023.

Organiser of the show, also reported the interactive map navigation, on its app, achieved more than 450,000 searches.

President of the Salone del Mobile.Milano Maria Porro commented: “The 62nd edition of the Salone del Mobile.Milano exceeded all expectations: it was a record edition.

“We saw exceptional results, thanks to the confidence of an ecosystem that, yet again, recognised the international leadership of the event.

“With an amazing 370,824 presences, the Salone has reconfirmed its position as a matchless bridge for dialogue with the new market geographies, an intercontinental city open to innovation, in which competition stokes the competitiveness of a key sector for the country’s economy and more besides.

“A great ‘factory’ of meaning and lasting value,products and jobs, and tangible and intangible culture.

“During the process of redesigning the format and the experiences, we kept both industrial and manufacturing and the visitors as our focus, in a bid to stimulate both sides with a stunning Cultural Programme capable of creating new connections between the powerful roots of the design culture and the definition of new future visions.

“The celebrations for our own SaloneSatellite, which has been intercepting and promoting new young talents for 25 years, is confirmation of this.

“The success of this edition is also due to the success of the kitchen and bathroom biennials, in which research and development are the synthesis not only of innovation processes but are also an expression of the ability of both sectors to intercept the habits and desires of daily living.

“We have already started to plan for 2025, conscious that the Salone del Mobile is an opportunity for everyone, for the wood-furnishing supply chain, for Milan and for the entire Made in Italy system.

“What is important is to keep working together, large or small, companies and institutions, keeping sight of the formidable intuition that has driven us for 62 editions: creating and being a community.

“My thanks go to all those who have made this challenge not only possible but concrete, inclusive, brilliant. Like the blue velvet of David Lynch’s Thinking Rooms, a tribute to the generative thought that moves the world.”

President of Federlegno Arredo Claudio Feltrin said: “It has been a truly exceptional edition, amply justifying the extraordinary work put in by the exhibitors over the last year.

“Yet again, the entrepreneurs have risen to the challenge, and after 62 years, we can say with certainty that we are the undisputed leaders, capable of attracting design from all over the world to the Rho Fiera Milano pavilions, confirming the Salone as the industry’s most important international trade fair.

“The secret? Genius, vision, determination and that peerless ‘industrial craftsmanship’ that only our products can express.

“These companies and the wood-furnishing supply chain are the economic drier of this umpteenth success, of which we are proud, and which it is our duty to

continue to valorise, as an expression of the great system that is Italian design.

“We have done, and will continue to do so, in the knowledge that the Salone del Mobile.Milano is first and foremost a business fair that enables even the smallest of

companies to present themselves to the sort of huge and specialised audience that they would be hard pressed to reach individually.”

Salone del Mobile 2025 takes place at Rho Fiera Milan from April 8-13.