Premium Scandinavian appliance brand Asko has appointed Jessica Rhodes as product and marketing manager to help grow sales and develop brand awareness within the UK.

Jessica Rhodes has over nine years of product and marketing experience within the small domestic appliance market.

These include roles with Morphy Richards as global product manager and head of new product development at High Street TV.

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She has joined the company from La Redoute, where she worked as a buyer, and was responsible for buying small domestic appliances and kitchenware.

Having managed a portfolio of over 8,000 SKUs across three categories, she introduced a number of premium brands, including Smeg, Kitchen Aid and Dualit to the company.

In her new role at Asko, Rhodes will represent the brand and be responsible for managing the product strategy and road map for premium kitchen appliances for the UK market.

This will involve forecasting management and stock planning, maximising product visibility across communication platforms, and supporting tailored sales and marketing strategies.

Commenting on her new role, Jessica Rhodes said: “I’m very excited to be joining the Asko team and be a part of a forward thinking and historic brand that engineers beautiful, high-quality and environmentally-conscious products.

“I’m looking forward to managing the product range for the UK, and delivering fantastic products that all have unique selling points.”

“It’s such a great opportunity to be joining such a high-regarded brand within the premium appliance market, and I can’t wait to help the team grow further and become the leading high-end kitchen appliances brand in the UK.”

Find out more and read an interview with UK head of sales at ASKO Michael Hardwick.