Appliance specialist Caple has appointed Adrian Pashley as business development manager (BDM) covering the East Midlands region.
His area will include Norfolk, Hertfordshire and Bedfordshire.
Pashley previously worked as a BDM for JP Distribution for the past seven years.
His main responsibilities at Caple will include maintaining and developing its customer base, as well as introducing new designers and retailers to the brand.
Adrian Pashley commented on his appointment: “With a wealth of experience in the KBB sector, I have covered most of England and Wales in my previous sales role.
“I am looking forward to continuing to work with customers I already have strong relationships with, so I can introduce them to the Caple brand.
“I will also enjoy meeting existing customers in order to enable them to achieve the best possible results from their business with us.”
Managing director of Caple Danny Lay added: “Adrian Pashley’s demonstrable experience stands him in good stead for this role, and we look forward to him joining our highly experienced team on our stand at the kbb Birmingham show in March.”
The appointment of Adrian Pashley follows Nadeem Sharif, who has been employed as BDM for Suffolk, Essex and North East London.